You cannot be everything to everyone. Be the bride you want to be - just yourself, and no one else.

— Jacqueline Au

ABOUT US

The LOFT Bridal – The Lab Of Fairy Tales – is a bridal experience that moves forward with the times we live in. We offer a carefully curated edit that speaks to this generation of women – the ones who dare to be different; the ones who demand their own audience; the ones who assert themselves authentically as they create a new chapter in life as one half of a duo.

We believe that bridal should feel timeless and chic. But, like you, we are tired of seeing bridal conform to a dated, prescribed uniform that has no relevance to the type of women we are now. Our take on bridal is here to help you tell that story of individual beauty – the one that captures the very essence of who you are.

Our line-up is both modern and feminine, sourced selectively from emerging boutique labels that are shaping the new world of bridal. Each piece has an individual, distinctive character that resonates with a different woman – the romantics, the fashionistas, the bohemians, the life lovers, the game changers.

We look forward to being a part of your story.

Getting to The LOFT Bridal has been an inspirational journey over the past decade, as Jackie traversed the creative talents at the most legendary fashion labels. She began at Gucci, and later accepted an opportunity to grow the pioneering label of Givenchy in Asia-Pacific, under the direction of Riccardo Tisci. From there, Jackie took her talent for growing emerging brands to Lane Crawford, where she managed an emerging designer portfolio which included Victoria Beckham, Proenza Schouler, Sacai, Thom Browne & Acne Studios.

Her experience led her to fashion weeks across New York, London, Milan, Paris and Shanghai, where she created her own reputation as a “great insight into the life of a fashion buyer” (Vogue, 2015). Drawing on her passion and love for emerging talent, together with her knowledge of Asian markets, Jackie launched and built credibility for under-the-radar designers such as Ellery, Maticevski, Delpozo & Self Portrait in Greater China.

But it was at her last encounter, at Celine and under the creative direction of Phoebe Philo, where she discovered a different dialogue relevant to a new generation of women – a generation of simultaneously strong, independent, and yet vulnerable women.

It was here, founded on this constant engagement with the modern women, that the story of The LOFT Bridal began.